Exposition: Phil Knight introduced from the point of view of Jeff Johnson.

Antecedent action: Phil learns that his supply company, Onitsuka is going behind his back.

Rising action 1: Phil founds Nike as a backup in case he loses his supplier.

Rising action 2: executive from Onitsuka finds out about side business and becomes furious with Knight.

Rising action 3: Knight meets with executive and steals document showing other potential U.S. Shoe distributors.

Climax: Onitsuka breaks contract with Knight and Knight decides to sue.

Falling action: Onitsuka executive lies to judge and is called out.

Resolution: Knight wins court case and the right to make Nike shoes.