Annotated Bibliography

  1. Knight, Phil. Shoe Dog. New York: Scribner, 2016. Print

This book contains information on Phil Knights life, from his early twenties until his late thirties ad early forties. It mainly consists of Knights quest to take over the U.S. shoe market, and the obstacles he faced in doing so. This was the main source of my information as it goes into great detail.

  1. “Phil Knight.” Wikipedia. Wikipedia, 10 November 2017. Web. 13 November 2017.

https://en.wikipedia.org/wiki/Phil_Knight

This site contains a little bit of information about Knights early life, and about his friends and relatives. It also tells a little bit of extra information that is not in Shoe Dog. I only really used this site to find out about Knights early life and his partners life. Not the most useful site, as it does not go into much detail about Knights achievements.

  1. “Nike’s incredible road to becoming the worlds dominant sneaker retailer” Business Insider. Business Insider, Inc, Oct 4, 2016. Web. 12 November 2017. http://www.businessinsider.com/nike-history-timeline-2015-10

I used this site to help me decide what the most significant parts of Nikes history are. Not a lot of detail, but great for helping with putting things on a timeline. The only thing I don’t love about this article is that it does not include much from Nike’s early days.

  1. “Philip H. Knight.” Entrepreneur. Entrepreneur Media, Inc, October 9, 2009. Web. 12 November, 2017. https://www.entrepreneur.com/article/197534

This website went into more detail about the founding of Blue Ribbon sports and its decline. It also talks about Knights marketing strategy, which is seldom mentioned in my other resources. Useful for the early and mid stages of Nike, and for Nike’s marketing strategy.

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